About the Brand


The true story about the native city, the new generation, those who create a new world and introduce a brand new Ukraine to the world.

Uniting unisex products, street-wear and a base for a modern wardrobe SUPPORT by POUSTOVIT is not only about clothes. The world is changing, and this project is our reaction and response to what is happening.

We create a kind of bridge between high-end street fashion and everyday life, uniting in this project the best creative youth of Ukraine. We offering a high quality product at affordable prices.

Inspired by the new generation,  their way of life, environment, music, art, street and club culture we made the main accents on simple minimalistic aesthetics, democratic prices and honest positive.


Kyiv and its symbols became the main inspiration for the first collection.

“All those who work on the project are mostly people under 30 from different fields of activity: graphic designers, artists, musicians, stylists, photographers. We consider them as the best and most relevant Ukrainian talents,”

commented Lilia Pustovit, creator and curator of the project.

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